By Diane Dakers
Calvin Klein, a boy from the Bronx, took his first garments line of 3 clothes and 6 coats to an appointment at Bonwit Teller, New York's division shop for the rich. ahead of lengthy, he had designed a line of denims that offered 200,000 in every week, and he used to be known as the 'King of garments' by means of humans journal.
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After a grueling production period, they made their deadline—Bonwit Teller got its full order, on time, as promised, and once the clothes were on the racks at the store, women snapped them up. Before long, other department stores, in other states, came calling. They, too, wanted to sell Calvin Klein garments. Moving Fashion Forward As the word started to get out about this hot new designer, Bonwit Teller president Mildred Custin had even bigger plans for him. Up to that point, the fashions at her department store had been geared to the wealthy, middleaged market.
52 Calvin Klein works with a model as he creates his Spring 1975 line. Klein's business partner Barry Schwartz looks on. The boards behind them are covered with fabric swatches and clothing sketches. 53 To promote the new eighth floor “Miss Bonwit Shop,” Custin broke another store rule. Until then, only the best-known designers had the privilege of having their work displayed in Bonwit Teller’s street-level windows. Calvin would become the first newcomer to merit that honor, and he wouldn’t just have one window dedicated to his designs—which would have been amazing enough for an unknown like him.
He ordered a selection of T-shirts in a rainbow of colors to match the shades of the outfits to be seen in the upcoming fashion show, and he had the Calvin Klein logo printed onto the 60 sleeve of each T-shirt, just as he’d done with the chocolate brown one. At the fashion show, staff members wore the shirts, and by the next day, “everybody wanted the T-shirt that said Calvin Klein,” said Banks. Leader of the Brand In the mid-1970s, Calvin and Barry discovered the value of licensing the Calvin Klein name to other companies, a strategy that is common today but was just getting going back then.
Calvin Klein. Fashion Design Superstar by Diane Dakers