Download e-book for kindle: Blogging to Drive Business: Create and Maintain Valuable by Eric Butow

By Eric Butow

ISBN-10: 078974256X

ISBN-13: 9780789742568

Use running a blog to Supercharge revenues, purchaser Loyalty, Innovation, and earnings   “To hook up with today’s patron, you want to cease pushing your message out and begin pulling your clients in. and there's no larger device for this than the web publication! running a blog to force company is an important advisor for any company wishing to take advantage of a weblog to draw a gentle movement of inbound opportunities.” —Paul Dunay, worldwide handling Director of providers and Social advertising, Avaya Inc.   running a blog will help deepen client loyalty, achieve new shoppers, achieve critical suggestions, and force extra revenues. This no-nonsense consultant exhibits tips to craft a enterprise weblog that does all that, and more—building what you are promoting and extending your gains. best e-marketers and enterprise bloggers Eric Butow and Rebecca Bollwitt assist you outline transparent pursuits, generate the correct content material with the proper instruments, allure viewers, construct groups, and keep away from expensive blunders. They draw on their lonesome large event, in addition to the paintings of innovators from businesses akin to Intel, Wal-Mart, Google, HP, and BusinessWeek. no matter what your function within the enterprise, you’ll :   • release a weblog that really represents the simplest of your enterprise • Create a complete, long term running a blog technique • employees your running a blog initiative • combine blogs with different offline and affiliate internet marketing courses • Use your web publication to force buyers and customers to the enterprise • Push up to the moment info to buyers through RSS • construct a thriving on-line community—and study from what it tells you • deal with reviews (and make a decision no matter if to have them) • make the most of podcasts, vlogs, microblogging, and different new ideas • achieve enterprise price from sizzling new net 3.0 applied sciences, together with widgets, mashups, own brokers, and the Semantic net  

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Although the usual answer is yes, because you have control over your blog, it’s also true that you don’t have control over the people who make comments on your site. Therefore, as mentioned earlier in this chapter, it’s a good idea to tell people the rules of the road as often as possible. One category of blog sites where it’s good to state the rules of the commenting road is newspaper blogs. In the past, people wrote letters to the editor, but that was less immediate, and because of space constraints, few people had their letters printed.

What’s more, the Adidas Soccer site isn’t communicating with its customers as it promised, which makes the site less personal despite what they’ve done on the main profile page. Although it’s impossible to tell how many people have visited the Adidas blog versus the Intel Inside Scoop blog, the much higher number of comments just on the first page of the Intel Inside Scoop blog suggests that Intel understands blog momentum and Adidas doesn’t, and that undercuts Adidas’s attempts to market and build its brand online.

From the Library of Neil Preston 3 Creating a Blogging Strategy When you decide to create a blog for your business, finding out where to start can be a bit overwhelming. There are plenty of blogging platforms for you to choose from that are hosted by companies on Web sites or are available for you to download, customize, and host on your own Web site. Discovering the right blogging platform for you has to be the first part of a holistic blogging strategy. In this instance, holistic means that you consider the entire whole of your strategy rather than individual parts.

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections by Eric Butow

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